The RJR Vapor Company announced that its Vuse brand will sponsor the U.S. portion of The Fratellis.

Vuse to Sponsor U.S. Tour of The Fratellis

The R.J. Reynolds Vapor Company (RJRVC) announce that the Vuse brand will be a headline sponsor for the U.S. portion of The Fratellis’ upcoming international concert tour. This Vuse sponsorship is part of a broader sponsorship deal between British American Tobacco (“BAT”), RJRVC’s ultimate parent Group, and The Fratellis. To celebrate this sponsorship, The Fratellis will offer an exclusive sneak peak of their new song, “Strangers in the Street,” via Vuse Vapor’s U.S. age-restricted Instagram channel.

The Fratellis are a multi-platinum, multi-award-winning Scottish rock band from Glasgow, formed in 2005. The band consists of lead vocalist and guitarist Jon Fratelli, bassist and backing vocalist Barry Fratelli, and drummer and backing vocalist Mince Fratelli. The Fratellis have announced that their sixth studio album, titled Half Drunk Under a Full Moon, to be released on October 30, 2020, alongside a full UK and North American tour.

“We’re pleased to be part of The Fratellis’ upcoming U.S. tour, and to bring exclusive music and inspirational experiences for adult nicotine consumers,” says Leila Meideros, U.S. Head of Vuse Vapor.

To celebrate the announcement of this sponsorship, The Fratellis will release a new track, “Strangers in the Street,” featuring legendary U.S. soul singer P.P. Arnold. This new track will premiere on Vuse Vapor’s U.S. age-restricted Instagram channel on May 7. The Fratellis will also be releasing a video that will be available exclusively on Vuse Vapor’s U.S. Instagram channel through May 14.

“This song is a unique passion project for us. We recorded separately due to the pandemic and edited together to share through Vuse’s Instagram,” says Jon Fratelli, “We’re glad we can still put out music despite the circumstances, and we’re thankful to Vuse for helping make it happen.”

To provide support to the music community during these challenging times, Vuse Vapor is including a link for individuals to donate to MusiCares through the Spotify Covid-19 Relief Fund. The Fratellis will also be donating 100% of their share of the proceeds from sales to Covid-19 relief funds.

“COVID-19 has left the music community devasted, leaving many musicians and creators without jobs and an uncertain future,” says Meideros “We are thrilled to support this effort with The Fratellis, and in addition, are proud to make a corporate donation to help the music community.”

U.S. Tour dates will be announced later this year.

NOTE: Vuse Vapor’s U.S. Instagram account (@vusevaporus) is restricted to age 21+ nicotine consumers.


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