February 10, 2020
Health Canada and its Quebec counterpart are investigating a vaping ad by Imperial Tobacco to see if it violates advertising laws, reports CBC.
The ad warns of “an epidemic of disinformation” and “hypocrisy” surrounding vaping.
The Tobacco and Vaping Products Act states that it is illegal to “promote a vaping product, including by means of the packaging, by comparing the health effects arising from the use of the product or from its emissions with those arising from the use of a tobacco product or from its emissions.”
Imperial’s “Facts not Fear” website appears to violate that section of the law on the home page and at least seven times on the three pages accessible from the main site, according to Health Canada.